I currently lead design projects and teams at PepsiCo's NYC Design & Innovation Center, where I leverage my expertise to drive design-led innovation, shape novel business models, and develop strategies and products that are transformative for people, the planet, and business.
With a background in product design and innovation management, I bring over a decade of experience solving complex business challenges through human-centered solutions, product design, and strategy. My past work spans diverse clients & teams across LATAM, the UK, and the US.
While the strategic nature of my present and past roles keeps most of my design works private or under non-disclosure clauses, I would be delighted to discuss my experiences with you.
Some of the tasks I excel at →
01 RESEARCH
Discovery workshops
Customer Research & Journey mapping
Trend Analysis & Discovery
Competitive analysis
Market research
System Thinking & Mapping
02 STRATEGY
Product ideation
Features definition
Foresight & Scenario development
Business model development
Sustainability & Circular Economy
03 DESIGN
Design Systems & Visual Design Language
User Experience Design
Data Viz & Information Architecture
Illustration
Industrial Design
Rapid Prototyping
Packaging
Design for manufacturing & tooling
12
Years of experience
60+
Projects done
If you want to know more details about me, here is my resume.
Have a collaboration in mind? Let's chat.
